To elevate the ‘New Khadi of New India,’ KVIC-NIFT signed the MoU for the ‘Centre of Excellence for Khadi-2.0’ (CoEK-2.0)

NEWS WAVE INDIA: Chairman KVIC Shri Manoj Kumar said that the MoU with NIFT is a revolutionary step to develop Khadi as a ‘global brand’ in line with PM Modi’s vision

Khadi and Village Industries Commission (KVIC), Ministry of Micro, Small and Medium Enterprises (MSME) and National Institute of Fashion Technology (NIFT) have signed a significant Memorandum of Understanding (MoU) under ‘Centre of Excellence for Khadi-2.0’ (CoEK-2.0) to take the New Khadi of New India to new heights and enhance its reach in domestic and international markets in line with the vision of Prime Minister Shri Narendra Modi.

The Memorandum of Understanding (MoU) was signed by Shri Vatsalya Saxena, CEO of KVIC, and Smt. Tanu Kashyap, Director General of NIFT, in the presence of Shri Manoj Kumar, Chairman of KVIC; Shri S C L Das, Secretary of the Ministry of MSME; and Joint Secretary Shri Vipul Goyal at the office located at Rajghat, Delhi on Friday.

According to the Memorandum of Understanding, NIFT will collaborate with the Khadi Centre of Excellence 2.0 (CoEK 2.0) to enhance the popularity and marketability of the ” Brand Khadi.” Additionally, NIFT will assist Khadi institutions in training, designing Khadi garments, renovating Khadi Bhavans, and developing new high-quality Khadi products.

HIGHLIGHTS of MoU:

* To take the ‘New Khadi of New India’ to new heights, KVIC-NIFT signed the ‘Centre of Excellence for Khadi-2.0’ (CoEK-2.0)

* Through CoEK-2.0, ‘Khadi development’ will get new momentum and strength

* CoEK will organise capacity-building training programmes for Khadi institutions across the country

* Khadi buildings, clothing design and customer experience will be further improved through CoEK

Chairman KVIC, Shri Manoj Kumar, described the MoU CoEK-2.0 with NIFT as a revolutionary step. He emphasized that it aims to create a more sustainable and vibrant Khadi ecosystem for ‘Brand Khadi’ in line with the vision of Prime Minister Shri Narendra Modi. The focus will be on design innovation, capacity building, and market expansion. He reiterated that this partnership will harness NIFT’s expertise in fashion design, technology, and market trends to make Khadi more attractive to the youth.

The National Institute of Fashion Technology (NIFT) is in the process of setting up a hub centre in New Delhi and spoke centres in Bengaluru, Gandhinagar, Kolkata, Guwahati, Panchkula, Hyderabad, and Bhubaneswar under the Khadi Centre of Excellence (CoEK). These centres will work towards strengthening the “Brand Khadi.” Additionally, various initiatives such as the Khadi Knowledge Portal, fashion shows, exhibitions, training programs for Khadi institutions, design catalogues, and the establishment of state-of-the-art sales outlets similar to the IIT Delhi campus will be undertaken to promote Khadi. Furthermore, a dyeing studio in Assam will also be established to contribute to this effort. The upcoming launch of Khadi Knowledge Portal Version-2.0 will further enhance these efforts.

Chairman KVIC Shri Manoj Kumar also shared that KVIC is committed to implementing the motto of Prime Minister Shri Narendra Modi ‘s ‘Khadi for Nation, Khadi for Fashion and Khadi for Transformation’ and Viksit Bharat Abhiyan at the grassroots level. For this, the partnership with NIFT is a revolutionary step for Khadi. He further said that CoEK will assist KVIC in building and designing new Khadi stores, formulate strategies as a think tank for KVIC and work closely with state offices of KVIC. Along with this, CoEK will produce selected designs for retail sale through Khadi Bhawans identify the shortcomings of Khadi institutions and organize capacity-building training programs for Khadi workers. To strengthen the quality and brand power of Khadi, KVIC will spend around ₹25.17 crore through CoEK over the next three years. Officials and employees from the Ministry of MSME, KVIC, NIFT and CoEK were present at the MoU signing event.