Renowned Bengali actress Ishaa Saha becomes Senco Gold & Diamonds’ regional brand ambassador

NEWS WAVE INDIA: Senco Gold & Diamonds, a renowned jewellery brand, has named Bengali actress Ishaa Saha as its new regional brand ambassador. As part of the appointment, Ishaa will promote the brand’s bridal jewellery collection in the East and North-East regions of India. The jewellery brand has also launched a new summer wedding jewellery campaign, featuring a music video titled “Lilabali,” starring Ishaa Saha.

The music video showcases Ishaa Saha wearing Senco Gold’s new bridal jewellery collection during various wedding rituals and events, accompanied by a traditional Bengali folk song fused with modern Hindi hip-hop and rap. The jewellery brand has earlier appointed Madhumita Sarkar, Sunita Kaushik, Ditipriya Roy, Jaya Ahsan, and Kiara Advani as its brand ambassadors to promote its products in different parts of the country.

Senco Gold & Diamonds has launched a new range of bridal jewellery collections titled ‘Rajwada 2023’ under the Vivaha Collection, which offers a stylish and glamorous line of jewellery for the bride-to-be. The collection features exquisite work on filigree, ball and wire-work, antique, kundan, polki, meenakari & diamonds, epitomizing nobility and grandeur. The brand’s Director, Ms. Joita Sen, expressed her confidence that customers will love and connect with the new ‘Lilabali’ campaign video featuring Ishaa’s graceful presence in bridal attire.

According to Ms. Joita Sen, Director of Senco Gold & Diamonds, the brand is thrilled to have Ishaa Saha as their regional brand ambassador for bridal jewellery. She mentioned that Ishaa’s graceful presence in bridal attire beautifully represents the elegance of Bengali brides. Joita expressed her confidence that customers will love the new ‘Lilabali’ campaign video due to the catchy tune on fusion of Bengali folk song with foot-tapping beats and memorable vocals. She added that the video showcases how Senco Gold’s wedding jewellery offers the perfect balance of tradition and modernity, just like every Bengali wedding that blends both traditional and new-age elements.

In conclusion, Senco Gold & Diamonds’ new appointment of Ishaa Saha as its regional brand ambassador for its bridal jewellery collection and the launch of its new summer wedding jewellery campaign and Rajwada 2023 Vivaha Collection reflects the brand’s commitment to providing a perfect blend of tradition and modernity in its jewellery designs.