NEWS WAVE INDIA: Lucknow Super Giants, India’s newest IPL team’s brand identity draws inspiration from ancient Indian mythology.
The mythical bird Garuda- who is a protector and enthroned with the power to move swiftly, has inspired us to create the winged emblem of the team. Garuda is omnipresent in every Indian culture and sub-culture.
The tri-colour wings of the entity, symbolically represent Lucknow Super Giants’ Pan-India appeal.
The body of the bird has been formed by a blue coloured bat to signify the game of cricket, there is a red ball with an orange seam too. It is like an auspicious Jay tilak.
The identity, as a whole, is endowed with strong positive energy to soar higher and higher and achieve success.
Lucknow Super Giants is a team for every Indian. It is a team that unites the nation.