NEWS WAVE INDIA: In anticipation of the much-awaited Durga Pujo celebration, Tanishq, India’s largest jewelry retail brand, has introduced its exclusive ‘Aishani’ collection. This exquisite collection pays homage to the spirit of Shakti, embodied in every Bengali woman, and is inspired by the essential elements of Pujo – the fragrant shiuli and kash phool blossoms, and the vibrant Pujo pandals.

‘Aishani’ by Tanishq showcases impeccable craftsmanship, featuring handcrafted gold jewelry adorned with ornate design motifs and intricate filigree work. The collection was unveiled by the renowned Bengali actress, Ms. Mimi Chakraborty, at an exclusive launch event held at the ITC Royal Bengal in Kolkata.

In a touching tribute to this year’s Durga Pujo, Tanishq stands firmly beside contemporary women, amplifying their voices. The collection warmly honors the inspiring stories of resilient Bengali women like Jhulan Goswami, Sahana Bajpaie, Paromita Banerjee, and Mimi Chakraborty.

Alongside the jewelry collection, Tanishq also introduces the Aishani platform, dedicated to recognizing and celebrating the women of Bengal. Encouraging nominations of women challenging societal norms, this platform serves as a wellspring of inspiration, recognizing remarkable achievements. It underscores Tanishq’s commitment to celebrating Bengal’s women and contributing to a more harmonious and equitable society, drawing profound inspiration from Maa Durga.

The ‘Aishani’ collection encompasses a range of gold jewelry masterfully crafted by skilled artisans. It includes chokers with floral motifs inspired by pandals, adjustable tie-haars, kaan-earrings with twisted wire straps, and delicate stamps and bangles adorned with elegant enamel designs.

Representing the fusion of tradition, artistry, and innovation, Aishani is available at all Tanishq stores in West Bengal. As part of the Pujo festivities, Tanishq is also offering an exciting promotion that will add to the festive cheer. Customers can now enjoy up to 20% off on Making Charges of Gold and on Diamond Jewelry Value. This offer is valid for a limited period only.