NEWS WAVE INDIA: In an extraordinary celebration of Kolkata’s cultural heritage, a corporate initiative proudly unveiled a unique Alpona painting on the iconic Howrah Bridge in association with Syama Prasad Mookerjee Port Trust to Welcome Maa Durga. This remarkable Alpona is adorned with motifs inspired by electronic gadgets, symbolizing the integral role of electronics in people’s lives.

The grand inauguration drew an overwhelming response, with throngs of people gathering to admire this stunning Croma Alpona that signifies the commencement of the auspicious Durga Pujo festival, harmoniously blending tradition and innovation through captivating artistry.

Through this magnificent larger-than-life Alpona on the Howrah Bridge, the corporate initiative connected with its customers on a deeper, emotional level, conveying a message to enhance their lifestyle through technology. It serves as a testament to the corporation’s unwavering commitment to placing its customers at the heart of all their endeavors.

This awe-inspiring artwork was skillfully crafted by the renowned artist Sanjay Paul and his team, which included Anwesak Dawn and over 80 students from the Government Art College. Their collaborative effort encapsulates the spirit and artistic traditions of Kolkata, paying homage to the city’s rich cultural tapestry while uniting both locals and visitors in a joyful celebration. The concept for this project was developed by the corporate initiative’s team in partnership with Futuera Inc., and its execution was masterfully carried out by The Brand Street.