NEWS WAVE INDIA: Smt. Aparna Sen, Ms. Andrea Jeske and Ms Priyadarshini Hakim flagged off Move for Earth movement, a six-day Cycle Yatra across West Bengal to celebrate and inspire Climate Action by SwitchON Foundation. The cycle yatra, which started from Kolkata today will cover 800km in Bengal passing through Ranaghat, Krishnanagar, Burdwan, Durgapur, Asansol, Purulia and culminate in Bankura on February 11, 2023.

To celebrate and inspire climate action, 5,000 cyclists supported this initiative across 80 cities, and 10 states of India by riding on sunday with pop-up cycle rides in their respective cities. Climate conscious folk cycled through their cities, villages and towns to amplify the collective voice of climate champions, equip communities with key tools, resources, new age skills, and create a networked ecosystem for them to be the ambassadors of change.

The pop-up cycle ride in Kolkata saw cyclists cycling in East Kolkata Wetlands – often referred to as the kidneys of Kolkata , Newtown and in the centre of the city . Similar pop-up cycle rides were organised by cycling enthusiasts and climate-conscious folk in cities, towns and villages, all with one common cause – to raise awareness and inspire climate action.