NEWS WAVE INDIA: SAJ Food Products Pvt Ltd, renowned for its beloved Bisk Farm brand of biscuits and confectionery, is proud to announce the appointment of Mr. Saikat Ghosh as Senior Vice President and Head of Sales for its flagship brand, Bisk Farm. The brand, celebrated for its mouthwatering assortment of Biscuits, Cookies, Cakes, Wafers, and Rusks, holds a cherished spot in the hearts of Indian consumers.
In welcoming Mr. Ghosh to the Bisk Farm family, Mr. Arpan Paul, Executive Chairman of SAJ Food Products Pvt Ltd, expressed his enthusiasm, stating, “We extend a warm welcome to Saikat, whose vast experience and exceptional achievements in the FMCG sector perfectly align with our vision of leading the biscuit and confectionery market in India. We firmly believe that his leadership will be the driving force propelling Bisk Farm towards new heights of growth.”
Saikat Ghosh brings a wealth of experience to his new role, acquired through successful tenures in the FMCG industry, including a noteworthy 15-year journey with Dabur India and over a decade of pivotal contributions at Emami Ltd. Mr. Ghosh’s expertise spans the diverse facets of the fast-moving consumer goods sector, and his strategic insights are poised to elevate Bisk Farm to unprecedented growth.
Mr. Vijay Kumar Singh, Bisk Farm’s Managing Director, echoed Mr. Paul’s sentiments, saying, “Mr. Ghosh’s appointment comes at a pivotal moment as we strive to fortify our market presence. With his profound industry knowledge and proven leadership, we have full confidence that he will guide our sales team and bolster Bisk Farm’s ongoing success.”
Expressing his excitement about joining Bisk Farm, Saikat Ghosh remarked, “I am thrilled to be part of Bisk Farm, a brand that has genuinely captured the hearts of millions. I am confident that, in collaboration with our dedicated team and valued business partners, we can build upon the brand’s robust foundation and contribute to its mission of delivering exceptional products, fostering sustainable growth, and taking Bisk Farm to even greater heights.”